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It really is amazing how many entrepreneurs, consultants and professionals have not yet written their books. It is one of the first things anyone should do when trying to establish himself or herself as an expert in any field. Write your book and reap the rewards. Read More

When you write your marketing letters and copy, do you communicate clearly? Do you lead people through the copy to the inevitable conclusion that they should follow your call to action? If not, it’s time to scratch your draft and start over. Read More

Mistakes are a natural part of running a small business. But if you can avoid the obvious missteps, your business should be better positioned to make it through tough times that are unavoidable. Below, read tips from members of the online small business community for avoiding or managing some commo Read More

What does Evergreen mean and why does everyone keep talking about it? Ask an expert content marketer, and they’ll tell you at its core,evergreen means long-lasting. Like an evergreen tree, it is content that continues to provide results for years after it's posted. But that's really a reward rather Read More

Leadership by example helps forge a team. These foreign penguins have come in and motivated the local penguins to live up to their full … ah … penguinhood. What an accomplishment! What success! And what great leadership lessons we can learn from this. Read More

Writing and publishing are two different worlds. But if you self-publish, a writer needs to know a few things about publishing. Use this guide to avoid the worst self-publishing mistakes. Read More

Outsourcing is not an automatic decision, and there is no right answer. Sometimes it makes sense to outsource, and sometimes it doesn't. These seven considerations should help any startup founder make an informed decision for each new function the company needs. Read More

Music can change your spirit. If you’re having a bad day and listen to your favorite song, it can change your entire mood. Music can also help you to get through difficult moments in life. One of the hardest things anyone can ever do is start and run a business. We knew that entrepreneurs have the Read More

The success of your startup rests in part on how confident people are in you, the founder. The right bio can make or break your venture. Obviously, you can’t invent your experience or life events. But you can be selective and you can present them to your advantage. Read More

From the obvious to the “Hey-I-never-thought-of-that-great-idea-before”, here are 11 of the top tips to optimize your website for its turbo-charge rocket ride up the rankings…updated! Read More