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According to the Bureau of Labor Statistics, the rate of small businesses failure is only 20 percent in the first year, 30 percent in their second year and 50 percent after five years. Now, this doesn’t mean it’s easy to make it as an entrepreneur. But it does highlight the fact that new businesses Read More

If you want to be successful in the business world, you have to have a product or service that’s desirable, which means it has to meet market needs. In order to stay competitive, you need to identify emerging trends, and market your product towards them. Here are the techniques that you can employ Read More

Each business has a story. No matter if the business is a Goliath like Wal-Mart, or a local business owned by a couple or family, the business has roots in an idea. For each business owner, the story of their journey can range from monetary needs or the passion for a unique project. Each story is d Read More

When you hire a ghostwriter for your book, you still have a role to play. Here’s how to work with your ghostwriter. Read More

Here's what 50 experts and some case studies reveal about the landing pages that can help your business convert visitors into customers. Read More

Your blog post headline says only one of two things: “Read me” or “Don’t bother”. Here are six ways to make sure that your headline says, “Read me.” Read More

“Judgment is critical for a social media manager. Social media requires interaction in real time. Delegating social media to an intern could be a potentially existential catastrophe. That intern has to decide when to respond to a question, a flame, or a complement…and when to escalate it. Superviso Read More

With increasing website traffic being a huge challenge for content marketers, we wanted to find out what other channels and tactics marketers are using in order to drive traffic to their content. Read More

If you want to sell people anything – a product, a service, an idea, or a free subscription – you have to begin by appearing credible.

First impressions count. The look of your site makes a difference. The words you use make a difference. The purpose and path are also important. A well-organized Read More

You wouldn’t wear the same suit you wore ten years ago. You wouldn’t display the same advertising as you did five years ago. Times change, and how people use the Internet changes. Your website should change, too. Read More