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One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). The implications of the decision you make are huge, defining your brand imag Read More

One of the most important points that we try to make to prospective SEO clients is that SEO is a slow process. It’s not the kind of marketing tactic that’s going to have immediate results or a quick ROI. The complete opposite is true. In fact, it can take many months or possibly even years to start Read More

When it comes to starting an online business, the number one question is whether you're going to make any money. And a large part of the profitability equation involves finding the right niche. Read More

In this post (and podcast) I cover 5 topics from how you can use Twitter to combat annoyingly-titled articles in your niche to a couple easy ways to run Windows on your Mac. Read More

Being a HR consultant is a constant challenge, but a rewarding one for dynamic duo, Anne and Victoria Pettit of Compettitive Resources. Victoria outlined the many areas of responsibility that they cover for their clients, offering an perspective on the importance of the roles they play. Read More

BioPharma Engineering has worked with seven of the Top 10 Pharma Companies in Ireland in the area of process engineering and design. In terms of pure capital projects, that’s €120,000,000 (and growing). John O’Reilly talks Pharma in Ireland and how it is a real growth sector. Read More

How would you rate your customer service? Could you predict which customers may leave you in 12 month’s time? Do you treat your staff fairly and with respect? Would you be able to pin-point your company ambassadors? John O’Connor of Deep Insight showcases the reports that they share with clients to Read More

DeliberateCEO is a Mastermind Group of Software CEOs – (8 maximum) like-minded people collaborating to create a support group focusing on helping each person develop and grow their businesses. This presentation by Donagh Kiernan; founder of DeliberateCEO and owner of Tenego Partnering, explains the Read More

By now you may have noticed that the "buzz" early today is all about the Google Penguin 2.0 that was rolled out late yesterday. Did this update affect you? Read More

Looking for ideas to incorporate the summer season into your marketing plans this year? Whether it’s a busy or quiet time for your business, here are some things you can do to take advantage of the summer months! Read More