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Here’s what you know: your accountant can do your taxes. But here’s what you might not know: your accountant can help you accomplish your business goals. Accountants build up both financial and business acumen throughout their careers, and they’re often willing to share their knowledge with clients Read More

For business owners and investors alike, crisis and change create opportunities. Armed with new technologies and attitudes, Millennials are poised to start businesses that can transform today’s realities into the economy of tomorrow, but they're going to need some help... Read More

The concept is surprisingly simple: for a small subscription fee, ReefCam brings the ocean, and more specifically, some of the world’s most famous coral reefs, into your own home... Read More

Imagine that the person reading your business plan has never heard of you, and doesn’t know anything about your business. What should be their take-away? What do they need to remember about you and your company? Check out this informative walkthrough on an important part of your business plan... Read More

If you own your own business and find that you simply don’t have enough time on your hands to be able to do all the things you need to do, you may be asking yourself should you hire an employee? Read More

If you don’t create a marketing budget, chances are you’re being reactive with your marketing instead of proactive. In other words, you may be choosing what to spend your marketing on in the moment, instead of having a consistent strategic approach over the year. Read More

Whether you plan to give out freebies at the next trade show you attend, or want to give your employees some logo-clad apparel to wear around and promote your business, we compiled a list of affordable places to buy promotional items for your company. Read More

If you’re not actively seeking feedback, monitoring the comments, and publicizing the positive reviews customers leave, you’re probably behind the digital eight ball. To help you master the fine art of YELP, we asked Darin Alpert of BirdEye, to offer some advice. Read More

Is there a switch you can flip to become an entrepreneur, or is it hardwired into your personality? Candice Landau takes a look at the different types of entrepreneurs, and believes there are five key ingredients that every entrepreneur shares. Read More

Most businesses set aside a sizable chunk of money for advertising, but wouldn’t it be grand if you could get existing customers to do your marketing for you? If you have a good reputation and a loyal clientele, you can get the people who already love your products to market them for you. Read More