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Remember layaway programs? If you’re a Baby Boomer like me, you probably remember your parents paying for purchases like the family’s winter coats, a new dining room set or other major purchase “on layaway.” Here’s how it works: The customer essentially puts a product “on hold” with a retailer, the Read More

If your small business has received loans or lines of credit from a community bank—or was hoping to do so—you might find it becoming more difficult. Inc. recently reported on a coming crunch that is hitting community banks, with possible ill effects for small business owners who depend on those ban Read More

Does your small business have the right stuff to attract qualified employees? Technology stuff, that is. Almost three-fourths (72 percent) of workers in a recent Workplace Options survey say that the better the technology tools a company provides to its employees, the more attractive it is as a pla Read More

Are small businesses taking a cue from the nation’s consumers—in other words, borrowing less and paying down debts? That seems to be the case based on two separate reports out from PayNet.
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Do you despair over the high percentage of ecommerce shopping carts that go abandoned on your site? You might be worrying unnecessarily. Website conversion company SeeWhy reported that the shopping cart abandonment rate rose in 2011 (as it has for the past three years) and predicts this trend will Read More

Online videos are becoming a more important part of the marketing mix for businesses, according to a November 2011 study by the e-tailing group and Invodo and reported by eMarketer. Specifically, product videos are attracting and holding consumers’ attention, the study found. U.S. consumers who fin Read More

Is your business in for a shakeup? If the latest Workplace Web Poll from FPC is any indication, employers could be seeing a massive change once the job market begins to improve and employees feel confident enough to look for new jobs. The most recent quarterly survey from FPC of 1,500 professionals Read More

Solid Cactus is a “total solutions provider” which in a nutshell means we do everything for an ecommerce store owner except pack and ship their orders.
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Independent retailers and restaurant owners who compete against massive chains have long felt that being small offers an advantage in terms of greater personalization. But now big retail and restaurant chains are honing in on what’s been the independent advantage: They’re testing smaller locations, Read More

Think you know all there is to know about social media? Before you answer, you might want to check out these four social media myths dubbed “unicorns-and-rainbows” by online marketing pro Dan Zarrella. If you’re superstitious about magical marketing quick-fixes, keep reading. Read More