Online videos are becoming a more important part of the marketing mix for businesses, according to a November 2011 study by the e-tailing group and Invodo and reported by eMarketer. Specifically, product videos are attracting and holding consumers’ attention, the study found. U.S. consumers who find product videos on websites watch them 60 percent of the time. In fact, 36 percent of respondents reported having watched at least five product videos on brand or retail websites in the prior three months.




Comments


Written by denisefay
392 days ago

Good information re video marketing becoming a vital part of the marketing mix. It's something that I want to do in 2012 myself.

But my question is this: How do you get started? If production values are important, does that mean that really you should go into a studio and do your videos there? Rather than use your home computer or camera to shoot small videos?

That's my dilemma at the moment and it's stopping me from getting started. Any advice?

Thanks

Denise



Written by BizRock
394 days ago

Video marketing is best way of marketing your business to your costumers!

I personally love to use YouTube. :)

Thank you for sharing!



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