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LinkedIn can be an extremely useful tool for networking, marketing and building your company/personal brand.
It can, however, also prove to be a very reliable way to discredit yourself and/or company and annoy other users. Read More

Dealing with difficult or problem employees is a tricky task. Ensuring that you're being fair and impartial is paramount to resolving potential issues and maintaining a pleasant and productive working environment. But what if the problem employee is also a friend, how can you deal with any issues t Read More

Twitter has many great benefits for any brand, whether your carrying out a social recruitment, engaging with customers, increasing sales leads, offering support or all of the above. From catching up with the latest industry news to seeing what your competition is doing or tweeting about, it’s a gre Read More

Everyone gets stressed at work. Whether this is just from time to time, when things become a little too much, or the constant stresses of a high demand position. Fortunately there are some simple techniques that everyone can practice which will help calm things down and make you feel better within Read More

Motivated employees are happier at work, more productive and less likely to look elsewhere for employment. Knowing what motivates your employees, and how to motivate them accordingly is the key to making sure you are getting the most from your workforce, and that they are getting the most from thei Read More

Most companies will undergo a re-branding or re-positioning at some point.
In an ever changing world, where the client is becoming more and more demanding, and presented (bombarded) with an endless torrent of advertising from companies vying for their custom, businesses need to adapt and adjust t Read More

We all know that LinkedIn is the most popular online professional network and it's potential if utilised correctly. Creating an effective, well-connected (which doesn't necessarily mean large) profile can lead to new connections, an improved personal brand or even a new career.
Making mistakes or Read More

Attracting and retaining talent should be part of every business strategy, and a large part of this strategy is your employer brand. The internet allows a company to reinforce a positive brand message through the use of social media, review sites (such as Glassdoor) and corporate blogs.
Continual Read More

Guidance and best practice can come form the strangest of places. One such resource is the movie Zombieland, in the movie the main character follows a set of his own life rules in order to stay alive in the post apocalyptic landscape.
The same rules can also be applied and used to survive in the Read More

'Onboarding' is a word used to describe the process by which a business introduces a new employee, educates them regarding their new environment and ensures they become an effective and settled member of staff.
There are various strategies employed by brands regarding their onboarding process, fr Read More