BizSugar.com › Public Relations › Do Your Employees Understand Your Company Message?

Most companies will undergo a re-branding or re-positioning at some point.
In an ever changing world, where the client is becoming more and more demanding, and presented (bombarded) with an endless torrent of advertising from companies vying for their custom, businesses need to adapt and adjust to the market.
Many spend large sums on new advertising campaigns, logos and strap lines, but forget about one, extremely important and effective resource, its employees.