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If you've used Twitter for more than a couple of hours, you've probably already seen a tweet or two containing a word with the hash symbol ("#") attached to it. That's what Twitter users call a "hashtag," and at any given time at least one of them can usually be found among the trending topics on Twitter. But what exactly is a hashtag? Read More

In this economy, when budgets are tight and spending is scrutinized, it's often tempting to cut the marketing budget. Not so fast. Before you take this potentially self-defeating step, you may want to perform a few experiments to see which marketing strategies work and which don't. Why eliminate programs that make you money? And why keep the duds Read More

Tips for growing your email marketing list online and offline for the best results. Read More

The now over-the-hill catchphrase “think outside the box” associated the act of brainstorming with the idea of being free from any sort of structure. If we could just open up our minds to a “blue sky” of possibilities it seemed to say, we'd soon hit upon a miraculous and innovative solution. Easier said, than done. Read More

Are you in the market for a new piece of commercial real estate for your new or existing small business? Chris Hurn, CEO and Co-Founder of Mercantile Capital Corporation, explains why the SBA 504 Loan Program has several advantages over ordinary, conventional loans for small business owners buying commercial real estate. Read More

Incorporate these seven traits, or habits, into your twittering and you'll be sure to be a more popular Twitterer. For an all around better time Tweeting, be quick to follow users exhibiting these traits! Read More

Sam Gibbs, Senior Vice President of eHeathInsurance, has a keen understanding of the shifts in how people search for and buy health insurance and is skilled at explaining the complexities of health insurance to consumers. Read More

Twitter is being hailed as one of the best marketing opportunities to to arise over the last five years. As a marketing tool for small businesses it can really level the playing field. Unfortunately, like everything else on the internet, Twitter has become the victim of hacker attacks and the implications for reputation management are huge. Read More

Many small businesses are getting their feet wet using this new marketing tool; but others are still not educated about the benefits to their business. There are seven major benefits to small businesses who market to customers through their cell phones. Read More

Customer loyalty is one of the most important areas in small business marketing that we strive to strengthen. It does not happen overnight and takes continued effort; however the benefits can greatly increase our business and marketing success. Read More