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You know that your customers are buying from you. You may even have good enough data to know a little bit about them. But until you know what drives their decisions, what causes them to choose your product or service over that of a competitor, you may still be missing a critical piece of the puzzle Read More

There's plenty of talk about the importance of collecting data for your marketing efforts. But a recent survey by research firm Gartner suggests most companies are still failing to effectively mine that data for the marketing information they need. The reason, says management leader and entrepreneu Read More

Seth Godin still recalls the day his Google T-shirt got a gushing reaction from a passer-bye. That was back in the days when the search engine was new. It was at a time when customers had a crush on Google just as they have a crush on Twitter today. Crushes are helpful because they help you outdist Read More

By now, everyone who markets a business online ought to know the importance of content marketing. This strategy requires not only that you or someone in your business create tons of content, but that you make sure that content gets people's attention. The thing about creating tons of content capabl Read More

Whether you're new to online marketing or have been at it for a while, you probably know building online presence is key. But what does that mean really and more importantly, how do you go about the job of giving yourself a good online presence. John Lee Dumas shares 7 tips you should consider for Read More

You probably use social media already to boost your business visibility and maybe even to do some brand building too. But it's always helpful to learn about how to make your social media efforts more effective. And sometimes this effectiveness can come down to the time of day that you post. Here bl Read More

In the wake of yet another controversy in New York mayoral candidate Anthony Weiner's turbulent political career, this post explores whether controversy. is ever really a selling point. Wharton Professor and Author of the NYT Bestseller, Contagious: Why Things Catch On, Jonah Berger tells us, it de Read More

Soon after Livestream CEO Max Haot launched his live video broadcast site in 2007, he realized the power of the company's name to drive (or impede) growth. Read More

These four skills will enable bootstrap entrepreneurs to develop a digital marketing experience with a professional look and feel... Read More

By now, most small business people who use email regularly in their marketing efforts know about the changes implemented with the new Gmail Tabs. Basically the new tabs will send marketing messages to a secondary email box where they may or may not be read in a timely fashion by your prospects. If Read More