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Video marketing channels on YouTube can be a powerful public relations marketing tool for large or small business promotions --

Taking advantage of free video postings on YouTube should be a must-have component in every company’s marketing tool box. A video adds a dynamic element to company mess Read More

A well-organized website press room gives media representatives vital company information for feature editorials and media coverage. A website press room is also an opportunity for companies to promote recent accomplishments and a company vision to media, customers, prospects and potential invest Read More

How to develop and maintain a schedule of blog post and fresh content ideas that are keyword optimized to improve company website ranking on search engines.


By planning ahead with some careful keyword research and a strategic outline of blog post and content ideas, companies can stay ahead of Read More

From keyword optimization in website content to social media sites, these SEO tactics help get more website traffic and improve search engine page ranking.


Good search engine page ranking with relevant keywords is the key to getting more traffic for your website. More website traffic increases Read More

Small businesses can tap into the free website building and hosting functionality of Blogger to create a website presence with customizable features.

Businesses can choose to use Blogger to create a professional blog, niche product website or even a full website presence. The free website build Read More

Using social media networks like LinkedIn, Facebook and Twitter can complement an overall PR plan, but should not replace good public relations techniques.

While an integrated social media plan is an important element of today’s PR strategies, companies need to be careful not to rely entirely o Read More

A new calendar or fiscal year is a chance to update or revise annual marketing plans and strategies to align with current business objectives and budgets. Without a structured plan or strategy for the year, it is difficult to effectively measure desired results and manage budgets throughout the yea Read More

These highly effective, low cost or free small biz marketing tools help small businesses be more competitive, present a professional image and save money. Utilizing low cost small biz marketing tools that enable self-serve marketing functionalities is the perfect answer to tight resources with smal Read More