Southwest Airlines flew the monarch butterfly. The flight was free. For the price of a round-trip ticket Southwest bought itself priceless publicity.
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Marshafriedman submitted the following stories to BizSugar
Southwest Airlines flies straight into the hearts of butterfly lovers
Posted by marshafriedman under Public RelationsFrom http://emsincorporated.com 4193 days ago
Have Facebook and LinkedIn's Changes Affected Your Social Media Marketing
Posted by marshafriedman under Social MediaFrom http://emsincorporated.com 4195 days ago
Social media is the most rapidly changing aspect of marketing and modifications are moving ahead so fast, it can impact your social media marketing.
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Why You Should be Following Newsweek's Example
Posted by marshafriedman under Online MarketingFrom http://emsincorporated.com 4201 days ago
I was floored last week when I learned Newsweek magazine, would move entirely online. It reiterates the value of getting online publicity.
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Will a website redesign help your sales
Posted by marshafriedman under MarketingFrom http://emsincorporated.com 4206 days ago
Will a tweak of your website get you where you need to be, or is it time to gut and remodel? Here are some suggestions for evaluating.
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21st Century Strategies for Pitching The Media
Posted by marshafriedman under MarketingFrom http://emsincorporated.com 4208 days ago
If you're promoting yourself, your product, company or book, it's important to make sure you've adapted your strategies. Here are some suggestions.
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How to Stand Out From Your Competition
Posted by marshafriedman under SalesFrom http://emsincorporated.com 4222 days ago
Writing a book has become an important credential in today's marketplace, and if you don't have one, you should give it some serious thought.
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How to Get Local News Coverage
Posted by marshafriedman under Public RelationsFrom http://emsincorporated.com 4229 days ago
Local TV stations and radio shows, hometown newspapers and magazines, and locally oriented blogs are all looking for the same thing: local content.
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How To Make The Most Of Your Public Appearances
Posted by marshafriedman under Success StoriesFrom http://emsincorporated.com 4234 days ago
Made Hot by: Ileane on September 28, 2012 7:50 am
I would advise any client planning appearances at a big event to try getting talk radio interviews and other coverage from the local media.
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How to Get Media Exposure Without Buying It
Posted by marshafriedman under Public RelationsFrom http://emsincorporated.com 4236 days ago
Made Hot by: focusmedia on September 26, 2012 3:21 am
TV, radio and print (online and offline) are still great channels for getting your message out to large audiences.
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Why Is My Book Getting No Attention
Posted by marshafriedman under MarketingFrom http://emsincorporated.com 4241 days ago
Have you written a great book, but it seems no one is interested in it and are getting no sales? You may have one of two problems - or both of them.
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