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Marketing methods are like shoes. Marketing is all about putting your best foot (!) forward. It's about being visible, which can trigger fear and self doubt. So you're vulnerable to methods that, on the surface, look glamorous but don't actually fit who you are or whom you're trying to reach. Read More

Sitting in front of a computer all day can be a pain in the neck…literally. There are a few simple changes you can make to your office to give your back, neck, eyes and even wrists a break. Read More

Why not also use this time of year wisely and make resolutions for your SMB? Instead of shooting for the stars, test out these five tips as sample resolutions to guide your SMB's social media and online strategies for 2010. Read More

A recent provocative article in Mail Online by British Vogue editor Alexandra Shulman, raises a loaded question: are mother's rights making women unemployable? Read More

Guy Kawasaki recently interviewed Mike Moritz of Sequoia Capital and Paul Graham of YCombinator. Mike Moritz is probably the most successful venture capitalist of the last twenty years since he invested in Google, Zappos, Yahoo, and PayPal. He picked up these twelve lessons from the interview. Read More

The “3 to 6 test” is simple. Set aside 3-to-6 months' fixed costs as a cash cushion for your business. The “3 to 6 test” is a rule of thumb. If you have that amount set aside, it can liberate you as the business owner. It can be the catalyst for growth. Read More

One of the best uses of social media for business is being able to monitor your brand. But what if you want to proactively get feedback about your business, new product ideas, marketing campaigns, or other issues relating to your company? Read More

Shopping for payroll, like anything else, requires a little research. Before you commit to a payroll provider, consider these five questions. Read More

Hiring the right people — perhaps the holy grail of leadership skills — is a never-ending challenge and a constant learning experience. To offer insight on “getting the right people on the bus,” we pulled five of the most incisive statements we've come across in our talks with entrepreneurs and small business owners. Read More

If you own or operate a brand, whether it is a big company, a small business, or just your name, email newsletters have become a popular way of adding value for your clients, customers, or friends. Read More