Don’t go looking for a brand crisis, but the occasional sticky situation can provide a great opportunity to learn.
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Lonelybiz submitted the following stories to BizSugar
Grab Your ‘Lifeboat People’: 6 Steps to Defusing a Brand Crisis
Posted by lonelybiz under StrategyFrom http://lonelybrand.com 3657 days ago
Made Hot by: sophia2 on May 2, 2014 11:16 am
Mobilize Your Pinterest Efforts with Device-Friendly Pins
Posted by lonelybiz under Social MediaFrom http://lonelybrand.com 3660 days ago
What steps should a brand take to ensure their pins are mobile-friendly? We spoke with Danny Maloney, CEO and co-founder of Tailwind, to find out.
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American Airlines' Twitter Threat: A Lesson in Community Management
Posted by lonelybiz under Social MediaFrom http://lonelybrand.com 3660 days ago
Made Hot by: zioncampo on April 28, 2014 8:21 am
Airlines are used to receiving complaints via Twitter. Bomb threats, maybe not. That is why when a user believed to be a Dutch teen named Sarah tweeted a terrorist threat to American Airlines, it made national news within minutes.
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Getting Visual with Social Media
Posted by lonelybiz under Social MediaFrom http://lonelybrand.com 3660 days ago
People respond better to visual communication – which means they respond better to visual social media marketing.
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How to Avoid a Twitter Catastrophe
Posted by lonelybiz under Social MediaFrom http://lonelybrand.com 3661 days ago
We just learned a lesson in Community Management from American Airlines. Now, U.S. Airways teaches us a new lesson: how to avoid a Twitter catastrophe.
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Facebook Ads & ROI: What Results are Brands Seeing?
Posted by lonelybiz under Social MediaFrom http://lonelybrand.com 3661 days ago
Brands tend to fall into one of two camps: 1) Facebook advertising works, 2) Facebook advertising has poor ROI. We take a closer look.
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Seeing Poor ROI with Facebook Ads? Try These Tips
Posted by lonelybiz under Social MediaFrom http://lonelybrand.com 3661 days ago
A wide range of experiences with Facebook ads suggests that brands might be diving into the ads platform without a plan in place.
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Facebook's Newsfeed Enters a New Dimension
Posted by lonelybiz under Social MediaFrom http://lonelybrand.com 3690 days ago
Made Hot by: problogger78 on March 29, 2014 10:17 pm
How will your brand’s creative be affected by Facebook Newsfeed’s new dimensions? Here’s a hint: new ratios are in your future.
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Social Media Savvy When Your Business is Heavily Regulated
Posted by lonelybiz under Social MediaFrom http://lonelybrand.com 3690 days ago
Made Hot by: FutureVision on March 29, 2014 10:13 pm
Social media marketing can be an incredibly valuable tool, even if you work in a heavily regulated industry. Here are some tips to get you started.
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Yelp Advertising: The Good, the Bad & the Ineffective
Posted by lonelybiz under AdvertisingFrom http://lonelybrand.com 3708 days ago
Made Hot by: Digitaladvert on March 16, 2014 2:04 pm
Like its social competition, Yelp offers advertising to help boost brands’ awareness to searchers in their area. But is it worth the time and effort?
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