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Harness the Power of Your Happy Customers

The best form of marketing for any business is when an actual human being validates the experience of the product or service. There will always be times when customers may not have the access to another human being to talk directly and get a recommendati Read More

Exhibiting at a trade show is intense. In the span of a few days (or hours!) you have to create a temporary storefront, artfully display your wares, and engage those who stop by in a meaningful way. You can’t do it alone. You can’t afford to send your entire staff to the show. But you can leverage Read More

I was reading a post by Nick Stamoulis on Business2Community about making your website a brandable entity. In the process of leaving a comment I was reminded of an old website analogy…

Your website is like a restaurant. Google is the busy corner location on which every restaurant wants to open. Read More

LinkedIn is probably best described as your résumé on steroids. It’s where you need to be as a professional to establish social relevance in the business world. It isn’t the only social media tool that’s useful for business, but it’s certainly one of the most widely accepted.

So, how do you make Read More

What could you do to set yourself apart? to transform your booth into something different? Well, what about taking advantage of the fact that these people are carrying cell phones?

You may have heard about QR (Quick Response) Codes and SMS Marketing. You may remember such Wood Street Journal pos Read More

Content Marketing, Be a Resource and See Success
What is content marketing?
“Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” – Wikipedia

According to Go Read More

Adobe Flash is a “multimedia platform used to add animation, video, and interactivity to web pages.” – Wikipedia.

It’s been very useful to developers for many years. At Wood Street, we’ve used it to develop all sorts of things… animations, video, eCommerce apps, presentations, Interactive CD Rom Read More

Web design is still important. Don’t believe me? Do you buy a car based solely on performance and safety ratings? Do you wear clothes simply because they won’t fade in the wash or because they’re double stitched? Do you look at a soft drink’s ingredients before you notice their packaging? Nope. (If Read More

What is content marketing?

“Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” – Wikipedia

According to Google’s Eric Schmidt “, every 2 days we create as m Read More

It’s all over the news; the end of Facebook is near!

Is Facebook headed the way of the Dodo like MySpace, Friendster, etc? No, at least not anytime soon. It is still very much a social media powerhouse. But Facebook is not invincible and it certainly cannot sustain perpetual growth.

According Read More