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When launching any marketing initiative – web design, mobile landing page, print campaign, social media marketing – it is always important to know your customer. This applies to any type of organization or business. For example:

An international association – marketing for support, membership an Read More

Have you ever needed some information and all you had was your smartphone? You Google the topic, find a link to a site that looks promising, click on it and…

You can’t read the text.
The links are so tightly grouped that you don’t know what you will get when you tap one.
The images are tiny. I Read More

Editorial calendars have always had an important place in social media. But now that companies are morphing into social businesses and more people within the organization are getting involved with social media, editorial calendars have become an absolute necessity.

More social media outreach con Read More

What about Mobile - Part Seven – Mobile the Wrong Way and Mobile Marketing the Right Way

In the final installment of our series, we discuss examples of the right way and wrong way to use:

QR Codes
Mobile Apps
SMS (Text Message Marketing)
Geo-Location (FourSquare, Gowalla, etc) Read More

Folks like to see pictures. I visited Dubai last summer and watched a lot of videos and saw a lot of pictures as we were planning our visit. We chose the hotel after seeing the pictures and also the activities we wanted to do while we were there. Read More

Things have changed so dramatically over the past few years, we can now make the case that starting with the desktop when planning your communications strategy may be an increasingly backwards way of thinking.

Planning and designing for mobile first can open up new opportunities for growth and l Read More

It’s an age old chicken and egg question… which comes first when developing a website – content or design? You could argue the case for either one. However, I would argue that having a content strategy before you design your website is absolutely crucial to your site’s success. Read More

Not sure if your organization can benefit from mobile marketing? Hesitant to invest in new technologies without understanding their impact? In this webinar we’ll cover the three biggest opportunities in mobile marketing, and the three biggest mistakes. Learn how your business or nonprofit can us Read More

In order to combat ignorance in favor of the advancement of effective visual communication on the web, I would like to devote this article to tackling one very common misconception: the relevance of… The Fold. Read More

One of the disadvantages of SMS or text message marketing is the 160 character limit. It can be hard to get the details across let alone the story or feeling behind a message within this limitation. Video is a great way to provide more information, an interview, or an entertaining clip within a t Read More