BizSugar.com › Online Marketing › Web Design Fail: Stakeholders, Design Comps and the “Frankensite”

Web design is still important. Don’t believe me? Do you buy a car based solely on performance and safety ratings? Do you wear clothes simply because they won’t fade in the wash or because they’re double stitched? Do you look at a soft drink’s ingredients before you notice their packaging? Nope. (If you answer yes, there is something about you that is commendable but weird).

Design matters because first impressions matter. When visiting your web site for the first time, a potential client, customer, member, whatever has already gone through some hoops and needs to be impressed, quickly.