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A nearly universal American high school experience is hearing a high school math teacher brag about the subject of math being far superior to English because, “Math does not have exceptions like the English language. One plus one always equals two.”
Higher level math teaches us that, in fact, one Read More

It’s about 10 p.m. on a Friday night and we have a magic window so we can see what three different businesses are doing about customer service.
Yes, Friday night. It’s a big world. There are customers out there who are already in Saturday morning, and others are still working on Friday afternoon. Read More

It was a place for big ideas. Leaders in the small business community gathered for the VIP dinner at Infusionsoft’s massive ICON15 Small Business Conference March 31 through April 2 in Phoenix, Arizona. And none other than Infusionsoft Co-Founder and CEO Clate Mask addressed the group as the festiv Read More

Social media has made communicating with customers much easier. It has also made it easier for customers to communicate with businesses. But not all of those customer interactions are positive ones. Customers often use social media to contact or talk about companies when they’ve had an unsatisfacto Read More

Pay-per-click (PPC) advertising can be extremely powerful for small businesses because it allows you to put your product or service in front of a potential client at the exact moment they’re searching for a solution to their problem. This is the main source of Google’s revenue, which totaled $66 bi Read More

Your small business may already use Facebook to keep in touch with customers.
And the ubiquitous social media platform is getting ready to introduce a way for your business to contact them there directly in all new ways.
Facebook recently unveiled Businesses on Messenger. It’s set to be formally Read More

This is a live blog post from the Affiliate Management Days Conference in San Francisco.
Affiliate Management Days is an educational event for affiliate managers and those responsible for performance marketing programs within their organizations. It is a place where the thought leaders of the perf Read More

So you’ve already learned to install WordPress plugins and to automatically update the plugins for your WordPress website. Now you may be wondering, “How do I update WordPress itself?”
That’s a good question and, as luck would have it, the aim of this post is to answer it. But before we dive into Read More

Have you ever driven your car to work in the morning? Suddenly, you are parked at your office, and don’t remember the drive?
The entire time you were thinking about what to make for dinner or planning that big meeting.
Of course this has happened to you. It happens to everyone.
This is because o Read More

Getting paid is an absolutely essential part of running a small business. But the ways in which businesses can accept payments are constantly changing due to new technology. Most recently, Square announced a new program called $Cashtags, an expansion of its Square Cash app. Another new option comes Read More