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I know I already mentioned traffic in these series (if you missed previous posts, click here to catch up), but because it’s so crucial, I decided to get back to this topic once again. On a regular basis I meet business owners who are so sure that their business is performing well online (meaning th Read More

I don’t know what the name of your small business is, nor do I know what product or service you are selling. What I do know is that if you start small business plans without a strategy, you will fail. All successful business plans have a good strategy behind them. And when it comes to small busines Read More

What price should you charge for your product? Good question. A successful entrepreneur dissects the pricing strategies that have worked for her. Read More

his is one of the most difficult blog posts I’ve ever written…because I’m about to admit something that’s not easy to talk about. Even though I know some people will not be comfortable with the decisions I’ve made, I think putting all my ugliness, fear, and doubt out there may help you. And if writ Read More

You may have noticed this is my first blog post in 2013. Despite this blog receiving over 1.2 million unique visitors last year, I almost gave up on it entirely. Here’s what happened…and the huge mistake I made (which probably isn’t what you think.)

I’ve been wavering back and forth on what to d Read More

There are lots of posts online about how to make your first dollar, or even how to grow a modest side business. But there’s precious little information on how to build a billion-dollar company.

Before we get into the how, though, there’s something I want to address–and that’s why. Why would you Read More

Spend any amount of time around social media conversations, and one word usually pops up more than any other – transparency.

People talk about social media empowering consumers, because now brands have to be “transparent” in every communication.

People talk about social media sorting the whea Read More

Where now for influence marketing

Last month, Twitter published an article on their developer blog, about new metadata being added to the Twitter API. There were two additions – one to help identify the language of a tweet, while the other was the ability to allow developers to “rank” tweets. Read More

Do you use video for your content marketing efforts? Here are 5 reasons why you might want to consider video and content marketing together.

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For the last three months, I’ve been trying to resolve a payment issue with Reliance Home Comfort, a water heater service provider in Canada.

When my wife and I moved home last July, we switched from our current provider to Reliance, and took advantage of a special introductory offer that would Read More