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There’s an increasing temptation to see technology as the harbinger of hope and hazard. Every day, the trendy press and commentators on social media carry reports of the next “it” technology together with their recommendations on what every business needs to be doing to ride the wave. Read More

According to a recent study by Pew Research, only 44% of Americans self-identify as being middle class. As the study chart below shows, this is down from 53% prior to the Great Recession. Over the same time frame the percent... Read More

“It is simple math,” the strategist said in a tone that sounded suspiciously similar to how I explain things to my six-year-old daughter. “Decreasing churn by a percent — a single percent! — creates tens of millions of dollars of value. A point of market share creates five times that amount. Our gr Read More

Social media trends are changing… but I’m not sure it’s fulfilling its promise. With the push to get more and more revenue, it seems to me that the most popular social channels on the Internet are cannibalizing all of the social aspects of their platforms and just killing it all to be more paid med Read More

The SBA estimates that 600,000 new employer businesses are incorporated every year. Not many of them benefit from a brand name like IBM or Coca Cola. In order to survive they have to hunt for new business.

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Marketers like shiny objects. It’s a fact. Dangle a new software or strategy in our face and we are like two-year olds in a candy store. We also use buzz words like value add, synergy, alignment, and transparency to avoid marketing speak (what an oxymoron). But I digress…

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Response and conversion rates on text messages via mobile device are impressive. And it’s truly the only universal messaging medium out there since every other platform has junk filtering and compatibility issues.
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When I got into traditional media marketing, I was immediately pulled into what could be accomplished with data.

Read more: Social Media Advertising is a Failure | Marketing Technology Blog http://www.marketingtechblog.com/social-media-ads-fail/#ixzz2t6QbWJBG
Under Creative Commons License: Att Read More

The folks at Optify shared this infographic a while back and we just got around to sharing it. This is a humorous look at the 7 types of digital marketers. While I love the humor, there’s also an underlying concern that the infographic really does raise… marketers tend to do what they’re comfortabl Read More

n 2013, 62% of B2B used webinars to promote their brands, which is up from 42% the year before. Obviously, webinars are gaining popularity and they are working as a lead generation tool, not just a marketing tool. Why should you incorporate them into your marketing plan and budget? Because webinar Read More