Spend any amount of time around social media conversations, and one word usually pops up more than any other – transparency.
People talk about social media empowering consumers, because now brands have to be “transparent” in every communication.
People talk about social media sorting the wheat from the chaff, because Google is their friend and ideas can be challenged.
The Fallacy of Social Media Transparency — Danny Brown
Posted by OpenSourceMedia under Social MediaFrom http://dannybrown.me 4068 days ago
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