Where now for influence marketing

Last month, Twitter published an article on their developer blog, about new metadata being added to the Twitter API. There were two additions – one to help identify the language of a tweet, while the other was the ability to allow developers to “rank” tweets.

This second addition is of particular interest when it comes to influence marketing, and how we identify influencers, since it offers the potential to further dilute the ability to truly connect relevant influencers and advocates to the brands that are looking to work with them.





Comments


Log in to comment or register here.

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
Subscribe

Contributor of the Week Tom Shivers: Capturing Success

Who would have guessed that two decades ago, BizSugar Contributor of the Week Tom Shivers' career dissatisfaction would … More
Editor's Picks


Share your small business tips with the community!
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!