Where now for influence marketing

Last month, Twitter published an article on their developer blog, about new metadata being added to the Twitter API. There were two additions – one to help identify the language of a tweet, while the other was the ability to allow developers to “rank” tweets.

This second addition is of particular interest when it comes to influence marketing, and how we identify influencers, since it offers the potential to further dilute the ability to truly connect relevant influencers and advocates to the brands that are looking to work with them.

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