Where now for influence marketing

Last month, Twitter published an article on their developer blog, about new metadata being added to the Twitter API. There were two additions – one to help identify the language of a tweet, while the other was the ability to allow developers to “rank” tweets.

This second addition is of particular interest when it comes to influence marketing, and how we identify influencers, since it offers the potential to further dilute the ability to truly connect relevant influencers and advocates to the brands that are looking to work with them.



Comments


Log in to comment or register here.

Free, Fast & Easy: A new way to communicate benefits to employees

  We know that as a small business owner, you have your hands full. Aflac has made it easier for you to communicate …
Subscribe

Allison Semancik Helps Ideas Sprout @AllieMiami

After years of working to cultivate other people's small business gardens, Allison Semancik decided to plant some seeds … More
Editor's Picks

Did you know you can now post video on BizSugar?
It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!