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If there was one piece of advice that every marketer would agree on it, it’s that we are living in the “Age of the Customer”. Businesses are repeatedly reminded by marketers that marketing has to be customer-focused for a business to survive.
Without customers, there is no business.
Yet, many bus Read More

It’s barely the end of June and it’s time to head back to school? This is either madness – or extremely savvy marketing planning. The back-to-school shopping season is the second-highest spending period in the year, behind the winter holidays. In 2014 shoppers spent $74.9 billion on back-to-school. Read More

As a small business owner, you have more than enough on your plate. However, some of the most frequent problems that you’ll face are staying within your budget and keeping in contact with team members and clients.
That may sound challenging to accomplish both of those tasks, but it’s not as diffic Read More

You’re all about customer service — but how well does your company handle internal customer service? Internal customers are the employees at your business, all of whom depend on — that is, are “customers” of — other employees to get their jobs done.
Internal customer service is important because i Read More

Detroit isn’t exactly known as a tech hub. But some people and organizations are looking to change that. One such organization is TechTown Detroit, a non-profit business incubator located in an old General Motors factory in the city’s Midtown neighborhood.
The TechTown Detroit building is a five-s Read More

I read (OK, skim) a lot of business books looking for new ideas and one day I ran across this blurb on the back of one:
“Prepare to forget everything you thought you knew about sales!”
Wow. There’s a lot to unpack there. Read More

Hipsters? That’s so 2010!
It turns out, if your company has been marketing to hipsters — in all their bearded, horned rim-spectacled, ironic glory — you’re missing out on a whole demographic. And one with seemingly more disposable income.
They’re called “yuccies” and it’s short for Young Urban Cr Read More

During the week of May 4, the U.S. Small Business Administration (SBA) celebrated America’s small businesses and entrepreneurs with events, webinars, and more.
This year’s theme, “Dream Big, Start Small,” honored countless small business owners and entrepreneurs for their hard work, contributions Read More

One of the most nostalgic foods for many of us is the peanut butter sandwich – it’s the perfect combination of creamy or crunchy, sweet and salty.
As children, we scarf these things down, but do we really ever lose the taste?
Lee Zalben, or ‘The Peanut Butter Guy’ according to his blog, thinks no Read More

Emojis have become ubiquitous in text messages, private online messaging, and even blog posts and other written communications. But did you ever think Google would allow them in AdWords ads? Read More