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Hipsters? That’s so 2010!
It turns out, if your company has been marketing to hipsters — in all their bearded, horned rim-spectacled, ironic glory — you’re missing out on a whole demographic. And one with seemingly more disposable income.
They’re called “yuccies” and it’s short for Young Urban Creatives. “Yuccies” are part of the Millenial set. It’s a term coined in a recent Mashable post by David Infante. He describes himself as one of these “yuccies” and he’s offended by the notion that you’d think he’s a hipster.