BizSugar.com › Startups › Peanut Butter & Co. Elevates Popular Food\'s Niche

One of the most nostalgic foods for many of us is the peanut butter sandwich – it’s the perfect combination of creamy or crunchy, sweet and salty.
As children, we scarf these things down, but do we really ever lose the taste?
Lee Zalben, or ‘The Peanut Butter Guy’ according to his blog, thinks not. He’s taken peanut butter and given it a grown-up twist, turning it into a successful niche food business. He grew up in Philly and often held sandwich competitions with his college friends trying to come up with the most unique and delicious sandwiches.