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Behavioral analytics is a field of data analysis that focuses on providing information about people’s actions, usually in relation to online purchases. It is used in e-commerce, gaming, social media, and other fields to identify optimization opportunities for specific business outcomes.
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Employee advocacy matters for the success of your brand. When employees advocate through social media, great things can happen. Read More

Rich Wong, General Partner at Accel, joined Vinay Patankar and Blake Thorne of Process Street to discuss everything about scaling a business. Read More

Before launching an email marketing campaign, take a moment to read about its benefits. So let's find out what the top six benefits of email marketing are. Read More

Customer Relationship Management (CRM) is a strategy that companies use to manage and analyze data obtained during interactions with clients. This term is, actually, more often associated with software and apps that represent a central customer base in which all data related to cooperation are conn Read More

How should finance teams respond to a sudden crisis? Spendesk CFO Fabien Dawidowicz presents his 5-step action plan to keep your business running during tough times.
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How to think about our Pages product, a tool for operational excellence & modern process management. Read More

While People Operations is constantly thinking about, well, people, we often forget to get comprehensive information input from the teams we serve. So, at the beginning of any project, we can start where product development starts: user research.
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Here are 10 powerful tools that use AI to make your life easier and help you get more done when working remotely. Read More

In this Process Street article, I’ll explain how and why we moved to a co-marketing focus to support our SEO and business goals. Read More