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It takes time to build your page rankings in Google. Therefore you should get started on preparing the Christmas sales for your online business now. This is also the case if your website is well optimized at the moment, as you then want to keep this rankings all the way up to Christmas. So, regardl Read More
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The PR Verdict: “D” (PR Problematic) for the Obama administration in its handling of this issue. What happened, and more importantly, who has the responsibility to explain?
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URL is imperative for your website and it's good to highlight the brand name and products and services in the URL. The URL should be catchy and appealing for the web users but it should be search engine friendly as well. While crawling the web pages search engine spiders also consider pages having Read More
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Despite their best efforts to manage their companies’ cash flow, half of small business owners have suffered a sudden cash crunch in the past 12 months, according to a new survey from Citibank.
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In my last post, I took a look at what you need to know about how email subject lines render on mobile devices. Today, I’m going to outline how you can make sure your value proposition get across when viewed on mobile. The pre-header – you get a second chance. The old saying goes that… Read More
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We have been, and will be paying a lot of attention to rendering of email on mobile devices as we continue to see increases in the use of mobile devices to engage email. As we look at the whole experience, though, we don’t want to neglect anything, including the subject line. We know subject lines… Read More
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Social may democratize the marketing landscape, but big businesses still have the upper hand in terms of best-practices, simply because they have more resources to devote to new media.

What's a smaller marketer to do to keep pace in the social space? Here's some help.


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You may think it is a little early to start thinking about employee gifts right now, but you would be surprised! Once fall approaches, time has a tendency to fly by. For that reason, it’s never too soon to start thinking about what you are going to do this year to thank your loyal employees. Read More
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The worst thing you can do as a visionary and a blogger is limit yourself. The biggest rewards come from the biggest ideas, and the biggest ideas aren’t always easy to implement. Read More
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The first step in managing a return process is to create a fair set of policies that govern product returns. The second step is to communicate your procedures on your website, in your product materials, and even on your wall if customers come into your physical location. Read More
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