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By Anita Campbell. Social media, as with anything new, is sometimes misunderstood. People either overinflate or underestimate the value and importance of it. And that’s not the only things they get wrong. Often they misunderstand what it takes to incorporate social media into your marketing. Here Read More

The reason so many companies have used free shipping to draw in consumers is that this type of promotion increased the average order by over 4 dollars for over 52 percent of the companies surveyed. Customers are willing to add to their orders to get the shipping discounts since it usually leads to Read More

The 2012 Presidential Election was heated. Now that it's over, what can small businesses learn from the candidates? Here are 3 lessons Read More

We are all aware of people and events going viral over night. We are aware of videos on YouTube getting millions of hits in matter of weeks. (Call me maybe?). And while we are staring in disbelief of their online success there are lessons to be learned from them. Read More

In today’s competitive web world, where there is a constant need to outperform each other, websites need to be effectively optimized and should have all significant features in order to serve their intended purpose. Read More

So, how to create a compelling copy that sells? A compelling copy means making your readers to say “yes” to whatever you write. Read more to know more. Read More

A website can provide a full multimedia experience to your visitors - text, audio and video can all be included and all have their benefits. Some even automatically play sounds when a visitor lands on the page. Here's why this is a big mistake... Read More

Making money from a blog is a very hard task and making enough to sustain yourself is a dream only a few people get to have. In order to earn money from writing a blog, you need to have an interesting character, write about interesting topics and choose the right niche. Read More

When you are a webmaster, one of the things that you may need to do is make sure that your site is always profitable. In order to do so, it is often a good idea to ensure that one takes advantage of SEO. Read More