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If there’s one thing you can count on in the magical world of social media advertising, it’s change. As soon as you’ve zeroed in on a platform, type of ad, and budget that’s working for you, you can bet that an algorithm is going to change, a platform will push updates, or the social media network Read More

Zappos: 5 Social Marketing Tips to Learn As part of our ongoing commitment to making retailers into the best online marketers they can be, at Wishpond, we recently conducted a series of case studies... Read More

The Role of Social Media in Niche Marketing What do golf clubs, Japanese animation, and tattoo parlors have in common? These items are not being advertised towards the general population, but for a... Read More

Boost Traffic with Localized SEO (Photo Source) From Google to Your Storefront Local search engines are powerful tools for directing customers to your brick-and-mortar store, but they’re only as... Read More

You can’t just deduct whatever expenses you want, and you have to meet certain requirements if you want to deduct your job expenses from your income. Read More

Does your pitch demonstrate credibility, open doors and make a lasting impression? If so, fantastic! If not, invest time improving it and making it memorable. Entrepreneurs effectively communicate their opportunities to investors, partners, employees and customers. With intentional effort... Read More

RFPs are a waste of money and time, yet business owners continue to go back for more. Here's why they should stop the madness NOW. Read More

Word of mouth marketing is one of the most effective ways for small businesses to find new customers. On the other hand, a bad reputation can have the opposite effect. The internet only amplifies this effect, as one negative review can be seen by thousands of potential customers searching for your Read More

LinkedIn is a powerful tool for prospecting and growing your business. Find out what the experts have to say about building a powerful personal brand on LinkedIn. Read More