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Storytelling is loved by many, but storyselling? This post explains what storyselling is and why your business should start doing more of it. Read More

Consumers have clear brand, product and shopping preferences. Retailers understand this and strive to create experiences that take advantage of these preferences. Digital has largely failed to understand the delicate relationship between the retailer and customer, replacing it with blunt force re-t Read More

Some websites will do anything for attention.

Even if they march right past human rights and basic morals.

There is nothing funny about rape.

And there’s nothing remotely funny about pretending an entire festival centers on raping young girls.

Consider the recent article from NationalRe Read More

How can brands inspire their silent satisfied fans to leave customers reviews? We surveyed brand representatives to see what has brought them success. Read More

The Obamacare medicare surtax could come as a surprise to many married couples resulting in large refunds or result in large tax balance owes. Read More

Many vestiges from the 90s still remain in the everyday working lives of most working professionals. So what can you do about it? Read More

In the world of PPC marketing, it’s important to know what’s going on at all times. Whether you are just getting started with pay-per-click marketing or you have been doing it for years, you know that the main goal is to make money or get the proper ROI for your clients. Read More

Just last Wednesday, November 6th here at our own Hamilton McMaster Innovation Park the Innovation Factory once again held their big quarterly Innovation Night competition and was what can only be called a true successful event! The Innovation Factory has run this event many many times in the past Read More

This article draws parallels between affiliate marketing and typing. How are they similar? This article reveals all... Read More