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A blog post inspired by a presentation given by Gail Goodman CEO of Constant Contact to TEDx. In a recent TEDx Beacon Street talk she referenced a great phrase – Where the CEO spends her time is an investment decision. Read More

You want your employees to be productive and engaged in their work. But how can you encourage them to continually give their best? Try these tips. Read More

The Seven Deadly Sins of Book Printing, an informative read about how you can overcome some of the pitfalls of book design & production. Read More

If you're a B2B business, you need to use different social media strategies to effectively reach your audience. Develop your strategy from the tips in this post. Read More

In this article, I'll debunk some of the myths of content marketing in order to help clarify what it is, how to execute it properly, and how to measure its effectiveness. Read More

Professional sales managers know that in order to get good answers, they must ask the right questions. Sales managers, can you answer these 6 questions? Read More

Have you ever wanted to be an Entrepreneur? Well, becoming your own boss is very attractive to most folks. However, not everyone has an entrepreneurial spirit. If you really want to be a successful entrepreneur, you need to follow your instinct and examine yourself. Read More

A record breaking season. $5.2 billion eCommerce sales between Thanksgiving Day and Cyber Monday. 16.5% uptick in sales from the same five days in 2012 and a pair of billion dollar days. While leading online retailers only had an 8% gain in overall traffic compared to the same five-day period a yea Read More

With the evolution of mobile technology, the ability to reach customers at the right place and with the right message will change the face of retail marketing. Micro-location and proximity marketing allow marketers to hyper-target customers when they're most likely to buy, while also providing rele Read More