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Facebook conducted a great Facebook Ads presentation at the recent Search Engine Strategies New York expo in March. This post talks about how keywords are processed differently in Facebook Ads vs Google Adwords. Marketers have to consider paid search differently in the two segments. Read More

Web analytics coding for marketing across two or more websites under the same owner. Modifying the web analytics code permits a better assessment of customers across shared websites Read More

Later in the year I have a Blog Post Critique Service going live - I'm giving away three single post critiques for free. Read the rules, comment and tweet, and enter! Read More

Similarly known as link structure, link architecture — how you inter-link the various pages within your own website — is an extremely vital element for SEO as it greatly impacts a site’s search engine crawling, indexation, navigation, user experience, conversion rates as well as its PageRank distri Read More

There's a very simple way to build a listening platform in which you can keep track of all important conversations. All this can be done in less than ten minutes! I made this short video on how you can customise Hootsuite.com to make it work for you as a true listening station, ensuring that the ma Read More

Link Building Can Be Time Consuming and Hard Work If Done Properly But There Are Some Links You Can Gain Quickly. Follow This 10 Minute Link Building Plan Read More

Among other things, I carry out feasibility studies for start-up or developing businesses: sizing their markets, identifying important trends, doing competitive analysis and the like. Typically my projects are one-off and usually require between 3 and 10 days’ work. Read More

Is it possible to go on a vacation without worrying about your business? My answer would be: Yes, it is possible. Learn how I did it. Read More

If you are new to Twitter it may take a while for you to figure out how to use it efficiently.There are certain things that you can do to make yourself a better tweeter while keeping the rules of etiquette in mind. Read More