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Here's why you should forget price as a marketing tactic and how you can do it while keeping customers. Read More

Every so often a promising entrepreneur seems to freeze in the oncoming headlights and gets run over by his competition. Why is it that his idea which seemed so fundable only months ago fails to dazzle investors today? The team is the same. The company's market is the same. Read More

In this article, consultants dish about what frustrates them and offer four valuable pieces of advice on how you can get the most from the relationship and get the results you want for your organization. Written by Sumac Research Read More

For twelve years I was a property manager for apartment complexes all over the state. My husband and I worked for the same company. While in the process of divorce we agreed that I would be the one to no longer work for the company.

I took my 2 daughters and with no child support, alimony or ot Read More

Customers (and prospects) are funny creatures.

1. They don't care about you
2. They don't care about your products
3. They don't care about your company

Imagine that! These odd beings only seem to be interested in making more money. Read More

In split tests, long pages often beat shorter pages. But for a long page to be effective, the reader must be aware that it’s long. If the user doesn’t scroll—either because they don’t want to or because they aren’t aware that the page is long—then all of your hard work has gone to waste. Read More

A round-up of 20 unconventional entrepreneurs to pick up insights, inspiration, and ideas from. Includes a range from Seth Godin to Tim Ferriss and many in between. Read More

Positioning is one of those marketing terms that leaves many people baffled. Yet, it’s importance can determine success or failure. Proper positioning will increase awareness and branding. Read on and see how you can position your company or book. Read More

When a bike accident left me out of commission, these examples of how to use the cloud really saved the day! Read More