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Engaging your employees or channel partners takes a whole lot more than simply rewarding them for results or recognizing them when you "catch them in the act" of behaving well.
So why are there so many "experts" that would have you believe that rewards alone are the key driver to building an endur Read More

Email marketing is growing in popularity. However to be successful in today’s business climate and to reach the more savvy recipients it is essential to understand the dynamics of email marketing — from spam filters, content creation that inspires, email branding, the ability to test and track, gro Read More

Project management is the art and science of completing specific tasks in a specific time period. Even freelancers need to be well versed in project management to make profits. The need for skills in project management exists in all business areas. Experienced and qualified project managers are req Read More

Content is king! How many times have you heard/read or even uttered that statement? Based on the fact that there are over 3.1 million search results for the phrase “content is king”, I am guessing the answer is more than once – I know I have. Bill Gates is credited with authoring the first “Conte Read More

Before deciding to buy a business, it is very important to understand its financial situation. The balance sheet for the business for the previous five years is one way to learn how well the business is running. It should show both the expenses and sales the business generates. Look at the business Read More

Once you work through the other aspects, the next step in buying a business is to make the investment happen. After reviewing the financials and the overall business organization, decide to invest or to walk away. If you invest, use an attorney to help you to legally change ownership of the propert Read More

Partnerships are like double edged knives, on one hand they can give you the much needed support to be successful in your business and on the other hand they can destroy your business if you are not careful enough. Here are a few ways to make sure that you survive a bad partnership. Read More

Getting links can be really hard...but it doesn't have to be. Here's an example of reshaping existing content and leveraging partners to build a successful piece of linkbait. Read More

This email marketing training course consists of five videos on email marketing. It’s actually a discussion on email marketing by two industry professionals that talk about how to send effective emails. Read More