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Creating content involves much more than sitting down and typing. It needs a content strategy. But if it doesn't have these 5 elements, then it's worthless. Read More

First impressions begin with your design. If your blog format doesn't follow these 5 steps, then no one will stick around. Read More

Mark Zuckerberg announced yesteday several major changes to the layout and functionality of Facebook. What's your opinion on Facebook's updates? How will this affect small business' presence on this platform? Read More

Ensure your employees care as much about this as you do—they probably don’t know that, in a tough economy, their jobs depend on it. Read More

Ever since we started school we were taught the importance of spelling and grammar. If we made spelling mistakes in a paper we were docked points. Sure, Microsoft Word’s autocorrect feature comes in handy, but mistakes still slip through the cracks. Spelling in the business world is just as importa Read More

Inbound marketing could also be called “opt-in marketing.” The basic premise of inbound marketing is to make your site appealing to those that are already looking for it. Instead of trying to force your message on your target audience, you are setting your site up to be found when your audience nee Read More

Get an instant Merchant Rate quote based on the new October 2011 Interchange schedules and get a first look at the Fed's new regulated debit rates as mandated by legislation often referred to as the Durbin Amendment.
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When starting a small business, entrepreneurs should brush aside any prejudices, and hit the phones. Effective cold calling can set businesses apart from competitors. Read More

A business that doesn’t lower the price of goods and services during an economic downturn is relatively unheard of. One jewelry designer explains why he stands firm by his wholesale prices, even when the economy is slow. Read More