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Steve Jobs was a master at consumer-driven markets and a great innovator who turned iTunes into a successful micro-payment platform. In response to Durbin, will banks take a more creative approach beyond the tired and tried debit card usage fees? Read More

Opportunities in the home party business are plentiful and the industry continues to expand. In these tough economic times, people seek opportunities to make additional income, or to replace lost income. The home party plan business works in good times and bad, but is it right for you? Read More

As part of its latest makeover, Facebook has launched a new set of metrics that gives page administrators a detailed look into the reach, engagement and overall performance of their social media marketing efforts. These new insights are separated by individual posts, so now marketers can better ide Read More

LinkedIn has added a new feature to their Company Pages. Businesses can now use LinkedIn Status Updates to engage their online community and drive traffic to their website. Read More

An excerpt from "From Idea to Success" by Gregg Fairbrothers and Tessa Winter discussing the advantages and disadvantages of licensing your intellectual property. Read More

Whether your business is embracing social media to grow your customer base, or whether your employees are Facebooking on their work computers, social media is becoming an integral part of more and more small business workplaces. But few companies are taking the crucial steps to keep their networks Read More

Jason shares an example of a marketing campaign that stands out from the crowd and links the message back to the product. Read More

In a recent interview with the Fort Worth Star-Telegram, American Airlines CFO Isabella Goren detailed her unlikely career path, from Ukrainian immigrant to finance boss of one of the world's largest airlines. Read More

A/B and/or Multivariate Testing…

The attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game.

Now with millions of results available on any topic imaginable, the window to grab a visitor’s attention has decreased significantly (in 2002, Read More