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Reality appears to have finally arrived at Procter & Gamble, the world’s largest marketer, whose $10 billion annual ad budget has hurt the company’s margins. They told Wall Street analysts that they would have to “moderate” ad budgets because Facebook and Google can be “more efficient” than the tr Read More
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Fashion marketing is the use of current fashion trends to develop sales strategies. It's also the vehicle that delivered the concept of ‘sex sells’ to our doorstep. Women love it for the clothes; men love it for…well, you know. Read More
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There are many different parts that make up a B2B SEO campaign. In order for the campaign to be successful, they all need to be implemented properly and be working together. Forgetting a step here or there can result in a campaign that misses the mark. Even the smallest mistake can hinder long term Read More
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For small to mid-sized businesses that don’t have $10k to drop on PPC every month, there is still some search marketing value to be had from launching a PPC campaign, even if you can only spend a minimal amount. In my experience, organic SEO produces much more long-term results than PPC, but certai Read More
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See what Don Brown and Bill Hawkins, the authors of What Got You Here Won't Get You There in Sales, say about the new rules of sales. Read More
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Ever wondered which bloggers, marketers or social media types are gaining followers and influence and which are starting to lose influence? It's an interesting subject because, like most industries these days, it is vital that you stay up to date and on-top of what's happening in the world. Read More
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You May Already Have A Google Plus Profile Page But Is It Optimsied? Making Sure Key Information Is Included In The Right Places Will Help You Rank Read More
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In the process of researching and reviewing Twitter unfollower tracking tools, I discovered that being unfollowed arouses a good deal of passion, reflection, and conflict. I’m sure the issue would make a fascinating psychological study.

To a sensitive soul, a Twitter unfollow can be a devastati Read More
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AJ Kumar from Single Grain explains the psychological impact your "bits and bytes" have on your email subscribers. These are don't-miss insights! Read More
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Planning a budget for your business, no matter how large or how small, is no small process. You may find yourself at a loss asking the same questions again and again: Where should I splurge, and where should I save?

These questions are common for business owners who are creating a budget to allo Read More
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