Reality appears to have finally arrived at Procter & Gamble, the world’s largest marketer, whose $10 billion annual ad budget has hurt the company’s margins. They told Wall Street analysts that they would have to “moderate” ad budgets because Facebook and Google can be “more efficient” than the traditional media that usually eats the lion’s share of P&G’s ad budget.
P&G says "digital marketing more efficient"
Posted by amabaie under Online MarketingFrom http://newmediaandmarketing.com 4489 days ago
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