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Social media marketing is perhaps one of the most powerful marketing tools developed for a company, aside from telemarketing. But to make sure that it works, it needs to be measured. Read More

If you manage or are in a position of power at a hotel, it is probably up to you to decide how to manage your hotel’s social media channels. In all reality, it takes a lot more time and effort than you probably think. To do it right takes constant monitoring, updating, responding, tweeting, posting Read More

How To Win Hotel Customers And Influence Brand Identity With Social Media. The Evolutions of new Hotel Market segments Read More

Think about how much time you invest in creating relationships. How many hours do you spend on the phone, in-person, answering emails and text messages and so forth—whether they are personal or business relationships, connecting with people takes time and effort. Creating social media relationships Read More

When it comes to social media marketing, it’s easy to lose the forest for the trees. We get so hung up on the daily numbers (how many times this piece of content is shared, how many people Liked our Facebook page, how many reTweets this link got), that we lost sight of the bigger picture. I’ve hear Read More

FaceBook with its massive users base is probably one of the most effective means to build relationships, generate traffic, leads and ultimately conversions. You just have to know what you are doing. Read More

As bloggers we’re all looking for ways to get our content shared on Twitter.

Wouldn’t it be great if every single person that read your blog post Tweeted that post to all their friends and connections? Read More

Businesses shouldn't rush into social media.

Because having no social media presence at all is better than having a bad one.

Just because something is popular or trendy doesn't mean you need to do it.

Pinterest for your business is probably a waste of time. It all depends on your unique si Read More

Pinterest is all the rage in social media, but most small businesses shouldn't waste their time with it. Here's why, and what you should focus on instead. Read More