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Expectations were high when Facebook announced its IPO, but in many ways the Facebook IPO can be looked at as the perfect storm of how not to launch a public company. This article takes a look at what went wrong and why. Read More

If you’re a social media user, even a casual one, you have no doubt heard of Google+ (pronounced Google Plus). If you haven’t, it’s basically a social network that was supposed to compete with Facebook. It hasn’t, because nothing in the foreseeable future is going to replace Facebook, but Google+ i Read More

You have been told as a business you should have a Twitter account. But what would you do with it? And why is it so important? While Twitter is not a magic solution, it can benefit businesses in a variety of ways. Here are some tips on what to tweet to help get your small business off the Tw Read More

Looking at a quiet week or two in your business? Check out 5 ways you can use this time to add value to your social media presence. Read More

JustRetweet is a website that will drive traffic to your blog or to your Twitter account by getting your tweets retweeted. Read More

How much is too much? There is a common, and intuitive, assumption that brands should not post too frequently, or they will annoy their audience, who in turn will be become less receptive to their messages. However, hard data on this has not been available until now.

We used the Track Social pla Read More

When looking at followers, return on investment and social media success, it's clear to see that popstar Lady Gaga is a winner.  Some musicians and businesses dream of having that level of success.  But is it that Lady Gaga is doing something truly different with social media? Read More

I thought Twitter was a joke. A maximum of 140 character messages? You’ve got to be kidding. There’s no way you can use something popularized by Ashton Kutcher and Oprah for marketing … Or can you? Read More

Now that we’re monitoring our brand online, what do we do when we discover negative feedback from our customers? When it comes to using social media, brands seem to fear negative feedback the most. There is no reason to fear social media, however. Negative feedback, handled correctly, can be made i Read More