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In recent studies I have conducted, major companies and organizations are still behind when it comes to using social media and the web to create brand awareness, brand recognition and brand loyalty. (Of course, not everyone is behind.) Based on case studies and research I’ve come to a conclusion on Read More
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1. Upload presentations on your area of expertise to SlideShare (best if you’re in a service business or if you’re a consultant). Do this regularly. It generates buzz and increases visibility.

2. Supercharge your blog by writing one new post a day for 45 days in a row. It’s what Chris Brogan has Read More
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Business people are worried they will ruin their reputation or inflict brand damage simply by being out and about on the ‘net. While harassment does happen from time to time, it’s not really a problem if you have a plan on how to handle the social media rabblerousers. Read More
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In recent weeks and months, Facebook has introduced and improved a number of on-site tools that sage brands and businesses can use to better market themselves. New as these conveniences may be, they’re still rich with opportunity. What follows is a look at how these tools, mixed with a little ingen Read More
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Running a blog on your website is a fantastic way to keep your business current, relevant and top of mind with your customers.

Blogging is also great for SEO, converting readers to customers and expanding your business reach when integrated with your other social media outposts. Read More
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Today I am posting a few videos I found on how State Farm Insurance does Social Media. From YouTube, Twitter and Facebook to Blogs, apps and negative comments. Enjoy and let me know what you think in the comments below. Read More
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Last week I looked hard at the purpose for having business cards (What a Business Card Can and Can’t Do for Your Business), this week I’ll take on that other staple of most networking meetings – the elevator pitch. Networking and referral marketing can change your business; but not the way it is p Read More
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If you own, manage, or represent a small business and want to take control of your online presence, our Social Media Boot Camp is perfect for you. Over the next ten weeks, we’ll post a new project each week to gradually build up your brand via social media. Read More
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Averaging 65 million tweets per day, information flies by quickly on Twitter. Until you make that dreaded blunder of a tweet gone wrong. We’ve all done it in a moment of being in a rush, frustration or even intoxication. Here's how to avoid Twitter regret! Read More
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Know all those ’5 Steps to’ or ’10 Ways to’ posts you see everyone writing? Ever wondered why there are so many of them? Because they work. Because we all want answers to problems, or if we don’t need help, we probably know someone that does. Read More
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