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2011 is going to be a big year for social communications. After a sketchy 2010, most companies have now adopted some form of social strategy. However great this may sound I believe most social campaigns this year will fail. Why? Mainly due to the way social has been sold, taught and learned over th Read More
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Blogging takes alot of work and it can be frustrating if it is not delivering what you expect. If your blog is failing, take the time to find out why. Is it your content? Is it the design? Is your call to action not delivering? The failings of your blog are yours and no-one elses. Listen to what yo Read More
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Even though YouTube is known for sneezing pandas and the “Bed Intruder Song,” it can help you build your web presence too. How does YouTube help your website? A YouTube channel supplements your website by allowing you to market your Read More
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If this is your year to buckle down and tackle a social media strategy, it’s time to get serious. The time for oohing and ahhing is rapidly drawing to a close, and instead your efforts have to become about practical, methodical application. Read More
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Anyway, I digress. My point is, I'm trying to find all these people and places and bands and I can't find 90% of them because...they just don't have a Facebook Page. This baffles me. Facebook has been around for so long, yet SO many people have yet to set up a Facebook Page for their band, organiza Read More
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Social media has to be understood by email marketers – or any direct digital marketer – not as a digital marketing channel to manage in alongside but in coordination with email, but as truly a new communications paradigm. Read More
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Small Business experts dish out their favorite strategies and tools to increase readership and subscribers to their blog. Read More
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This week you'll learn how trying to capitalize on front page news could destroy your brand, three secrets to successful guerrilla social media (and it works well in life too), why you need a social media continuity plan, why being found online may not be good for your business, and so many ways to Read More
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Important tips you don't want to miss in enhancing your new upgraded facebook page, including hidden options for better page monitoring. Read More
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In today’s world of being connected to the Internet 24-7 through our smart phones, laptops and ipads it’s almost silly to think you can have an offline event and keep those who are attending off of the internet, in my mind I think why fight it and instead embrace it at your next event. If everyone Read More
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