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As Twitter grows in importance as a branding, customer relations, and marketing tool, influence is becoming a key component to determining success in all three areas. While there are many ways to measure influence such as Klout, all seem to migrate to the same three basic elements: amplification, n Read More
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While it always pays to be friendly having too many friends can actually be bad for you. Psychologists have found that the more online friends you have the more likely you are to suffer from stress and anxiety concerning your Facebook and Bebo pages. Read More
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The concept of social networking has changed the faces of human life. The word internet has got a new definition with the advent of social networking sites. Read More
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Short answer? You don't. Viral video relies on great content, humor (or shock value), connected people, the power of social media and a whole lotta luck. Read More
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The biggest change to 2011 Fall New York Fashion Week was the technology used to run the event. With technology improving year after year, you no longer need to be Anna Wintour to get up close and personal with your favorite designer. The biggest lesson learned from fashion week; 2.0 is in and excl Read More
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Companies thinking about getting more exposure and views would certainly be interested in getting more people to subscribe to their channels and also increase the amount of repeated visits. Here's a video to achieve that... Read More
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Tripadvisor the world’s largest online travel agent recently conducted a survey that revealed some interesting information and reinforced the direction that social media is taking for hotels. This was their first annual survey and they asked questions to more than 1000 U.S accommodation, hoteliers, Read More
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It’s not every keynote at Congress that begins with a quote from an obscure speech from a cult postmodernist thinker, but this is how Twitter CEO Dick Costolo began his address in Barcelona last week. He went on to reference everyone from the Rwandan president Paul Kagame to Christiano Ronaldo to C Read More
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Here we go again! The latest release of changes for Facebook Fan Pages is here, and business owners are all in a tizzy about how Facebook has “ruined” their perfectly useful page. Granted, it is a tad annoying having to go in and change each profile every time Facebook decides to implement a new de Read More
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In today’s wired world, both good and bad news spreads fast through social media sites such as Facebook and Twitter. Of course, that can be both a blessing and a curse. Here are three ways to ensure that your customers are saying positive things about your company on these public forums: Read More
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