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To blog or not to blog – that is the question. Are you a 1st-time blogger? Have fears kept you up at night as you wonder how you'll do it? This article addresses the very real and understandable concerns of clients we’ve worked with as they face the decision of whether and how to blog Read More

Well, if you’re like me, you’ve often glanced at the glossy mag entitled “Consumer Reports” at the local supermarket checkout line…but if you’re like me you seldom every buy. I mean honestly, who needs to know the “Top 10 Refridgerator Models for 2010!” anyways…I mean come on, eh? There’s only so much to research and once you determine how many Canadians you can stock in the “beer crisper,” how much more do you need to know, eh? Ahh…but that’s not ALL that this well known, big-rep magazine offers to it’s readers, I’ve just learned! Read More

If you have been hesitating to use "local" online marketing tools because you don’t believe they can work to promote your small business locally, you might want to take a second look! Once you do, you will be pleasantly surprised at how easy and cost effective they can be Read More

When a webpage is written with the consideration of target audience, it probably has more chance to have a higher conversion rate. Keeping your content short, informative and engaging is a way to impress your readers; it motivates them to keep visiting your site and buying from you again and again. Read More

If you've been writing white papers for some time now, or if you've never written a white paper before but have been thinking about it, here's your opportunity to learn how to avoid some of the critical mistakes plaguing many white paper marketers today.

The webinar is called, "7 Ways to Overcome the Most Common White Paper Mistakes". It will teach you some of the most common problems that prevent marketers from achieving the lead generating results they are seeking from their white paper marketing campaigns. During this high-energy event you'll discover not only how to avoid these mistakes, but also find new ways to use white papers that will generate leads and grow your business.

When you’re done, you'll be able to add some fresh, new ideas to your marketing programs that ensure success. Don't miss it! Sign up at www.whitepaperwebinar.com or via the enclosed blog link. Access details will be emailed to you when you register.

See you there Read More

How to create an effective Linkedin profile to get more clients for your consulting, coaching, accountancy or legal busines Read More

Smartbooks have been in the works for quite some time, but this product category has still not managed to become a market, even though, by ARM's count, the segment should have been up and running before the end of last year. In fact, instead of becoming the newest mobile Internet-device category,3UR18650F-3-QC151, smartbooks became evidence of how plans didn't always work out. In this case, they showed that marketing conditions could act as a serious handicap for a certain device type, even before said type gets a chance to start selling.
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Does your small business really need an SEO to manage your Web presence. This post from SEO Book running down the world's Top 10 best SEO's suggests that the best in the business probably aren't looking for work and those looking for work may not be worth the money. Apologies to any SEOs out there. Just read the article and leave your thoughts below. Read More

Three weeks ago I was asked by small business marketing Rockstar, John Jantsch, creator of the Duct Tape Marketing website, author of the New York Times Bestselling Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide (Amazon Link) and all-around fantastic small business resource (kissing a little butt here) to review his newest boo Read More