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How effective is content marketing? Is it possible to develop a quality piece of content and get 1,000 clicks on it in a single day? John Bottom from Base One is trying to find out at the IDM B2B Marketing Conference in London. Read this post to find out more and how you can get involved. Read More

Facebook group vs. Facebook page: Since both Facebook groups and pages have overlapping features, it can be difficult to determine which to create for your business or organization. Here is some information about Facebook groups and Facebook pages to help you determine which is best for you Read More

Internet Marketing is crucial for any website owner even though the methods to carry out this type of strategy are varied and a little confusing Read More

I need to lead with this one! Mike Blumenthal is a New York state based SEO who specializes in LOCAL search for his many clients on both a state and national basis, and he’s got a real jam-packed SEO Tactics report entiled “Where Social and Rank Meet…” that you can look over here…

With info therein on social rankings, rank relevance, where we all stand in the google scheme of things and much much more, means that anyone who ever thought about Social ranking needs to read this one! Read More

Starting a link-building campaign? Avoid the 8 common mistakes in link request emails that can get them ignored or deleted Read More

While social media is the hottest topic in B2B marketing these days, we should not lose sight of why we are all here: to help our companies sell stuff. In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Customers decide when and how to engage with us in the buying journey. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment Read More

Search engine optimization has become one of the most important characteristic of every online business. SEO is frequently evolving, the companies that learn and follow the current SEO trends, definitely have more chances to get the spotlight of the major search engines Read More

Small Business Trends', Anita Campbell introduces us to the new features rolled out in Google Search. Get the lowdown on what this means for your online marketing and how you get the word out about your business Read More

A goal of the internet marketing strategies that you put to use on your website is to increase your search engine results placement, that is, where your website can be found in the organic results in Google, Yahoo, or Bing. To improve this placement, a variety of on-page and off-page techniques must be put to use Read More