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Lately I’ve been working with clients on automating their marketing tasks, specifically their emails. The more I work in this channel, the more I realize how wide-open a frontier - with a huge upside - it is for cross-channel merchants Read More

When advertising on search engines (yes, there are more choices than Google) you’ll be buying advertising space on a “pay-for-performance” basis. This means you only pay if someone clicks on your ad when it shows up in search results you care about. Pay per click. Sounds pretty good right Read More

Most SEO advice focuses on making your site look good to Google, but you also need to make sure it looks good to your potential visitors. This post explains the three steps you can take to increase the chances that someone will click through to your site from search engine results pages Read More

Did you know that for every $1 you spend on an email Newsletter that you will receive $43.52 in return? There are numerous benefits to producing an email newsletter, here are 9 reasons Read More

Whether or not you manage your paid search campaign internally or through an ad agency, one of the hottest topics for debate is what approach should be taken in regards to brand keywords. One of the most common questions from marketers is, “Why would I want to pay for traffic from brand keywords when I rank high organically for these terms?”. In order to help answer this question, below are four reasons to include brand and trademark keywords in your paid search campaign Read More

Many small businesses either ignore SEO completely, or can't afford a search engine optimization company to work on their website. Here are 3 easy and free ways small businesses can start optimizing their own websit Read More

First step is to get your website designed from a professional. A professional can implement numerous SEO techniques while making the website design in addition to making a site that is user-friendly Read More

Here’s a stat for you: YouTube is the second largest search engine on the Web with more than 2 billion views a day. That’s right, two billion. And contrary to popular belief, it’s not all just silly cat videos and adolescents injuring themselves. Your customers turn to YouTube’s search bar every day to look for how-to’s, product reviews, and other information about the companies and brands that interest them. And even when they don’t turn to YouTube, Google is using Universal Search elements to put the videos in traditional search. Video is everywhere and it’s what people want.

As a small business owner, you want to find ways to take advantage of that. And there are plenty of them. Here are six ways small business owners can use video to attract customers, increase their rankings, and differentiate their brand from all the others competing for the same eyes Read More

Have you ever considered what your signature says about you? One of the most famous signatures revealed a courageous patriot. John Hancock intentionally signed his name to the Declaration of Independence with a flourish, indicating his support for the American Revolution from British rule. Even now, “putting your John Hancock” is a euphemism for signing your name. While it’s unlikely any of our digital signatures will pack that much punch, we can definitely make good use of the real estate under our name. Read More