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Is your website ho-hum, or does it spark interest from the get-go? Get tips on creating memorable and helpful content Read More

First, I’m not a bit surprised at this reaction to what we think is a dwindling yellow pages advertisers market…that the YPG folks have found that offering up custom produced video for their advertisers might reduce the advertisers who are leaving their business solutions.

I’ve already blogged here quite a few times on the YPG and their marketing of the yellow pages and their online directories to Canadian SMBs here and here and here too. If you need some background then on this kind of corporate BIG firm thinking from a marketing viewpoint, then I’d suggest maybe that you click those links to read up on same.

To make my point here, I’d offer up the following evidence…. Read More

Every sale you make is worth more than the cost of the products or services charged in that one transaction. The question is, from now until death, how many customers come back for repeat orders, how often, how much do they spend, how how does that affect your PPC campaign Read More

Over the past few weeks I’ve spent a lot of time visiting small business offices and conducting audits on their SEO optimisation and thei Read More

In short no, directory submissions do not work, at least in my opinion and experience. But this would be a very short post if that was all I had to say, let me tell you some more about why I believe submitting your sites details etc to endless directories across the globe simply do not work Read More

Running a traditional newspaper ad and thinking that you will see a return on your investment is delusional. Find more creative ways to market your small business Read More

Bringing visitors to your site through advertising and inbound marketing is great, but that's only half the battle. Learn how you can make an awesome landing page that will help engage your visitors and improve conversions. We'll also look at three real websites and discuss what they're doing right, and what they're doing wrong Read More

Google Pac-Man consumed 4,819,352 hours of time which equaled out to be $120,483,800 in productivity. The cost was determined by analyzing how much time was spent on Google’s homepage the day the Pac-Man logo was up (48 seconds), versus the average amount of time spent on other days (11 seconds), and was then multiplied by the number of visitors to the site that day (503,703,000) Read More

Your online marketing strategies have been wildly successful, right?. You don't even have to go the the rest of this post, because... Read More