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Are mass marketing, direct mail, and email marketing REALLY dead? Very few communications channels actually die off completely. And, if they do, it is a long, slow, and drawn out type of death… the kind we see in old Western Read More

Social media is effectively leveling the playing field between large corporations and small business. However, with millions of people on the same field, sometimes things can go wrong. For example, some overly zealous opportunists use social media to advertise their products or services as if it was Craig’s List. Other, well meaning (but misguided) “social media watch dogs” and “social media vigilantes” lurk online waiting to catch and report “spammers”. So, how can you get it right Read More

Interview with Tamar Weinberg author of New Community Rules: Marketing On The Social Web and founder of Techipedia on the habits of the most successful bloggers. The big (and small) differences between the top bloggers and the bottom Read More

Recently a colleague forwarded me a recording of a social media webcast featuring Guy Kawasaki titled “Exploring the Power of Going Social” that was originally hosted by WebEx on May 12th, 2010. For those that are not already familiar with Guy Kawasaki, he is the founding partner of Garage Technology Ventures, co-founder of Alltop, an accomplished author and a former Apple Fellow. Whatever you do, do not call him a social media expert – he does not believe these individuals exist – rather he is someone that is successfully using social media to achieve results Read More

I just read a great article on businessweek.com about the push to combine internet radio with some elements of social networking. Companies like Microsoft and Google, as well as the founders of Skype, have all thrown their hats into the rind with their own unique offerings.. Read More

Are you the kind of person who only uses 1 side of your business card? Why are you wasting 50% of your card? Here are 8 things that you can do on the space you don’t use Read More

Yelp is a great social tool for small business owners. Yelp can help get the word out about your small business. It's word-of-mouth marketing amplified Read More

According to Google’s Doubleclick Ad Planner 1000 list, Facebook is the leading website in the world, reaching 540 million unique users, good for over 35% of the entire world’s Internet population through the whole month of April. The social networking giant also racked up 570 billion page views, topping the list. Read More

Marketing a business and promoting your brand can easily be managed by maintaining a blog with continuous efforts. Beauty of blogging is that it not only improves your writing skills, but at the same time it is a smart way to express your knowledge to the world. That’s why if both the elements work together, it gives the right boost to your business Read More