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With so many avenues available to people online to give their opinions on your business, looking after your online reputation is a must. When was the last time you Googled your own name or your business name? Read More

Using social media doesn't mean innovation. The definition of innovation according to Peter Drucker is “...any change that creates an added dimension of performance”. Social media is a chance for us, marketers to step beyond the realm or our core duties and add some real innovation to the firm. Read More

Twitter is a great place for SMEs to market themselves and by following these tips you'll ensure your using it as effectively as possible. Read More

Blogging in a crowded niche is tough, but that doesn’t mean it’s a bad idea to start a blog in a crowded niche. What it does mean is that there are lots of people interested in the subject and that you can potentially make money from it. This is good. Sure it’s tough, but if you’re ever told that i Read More

Today, I’ll be covering some more important blogging lessons that have helped me transcend all my initial insecurities as a new blogger and led me on a wonderful path of learning, taking action, and following through. Ready? Read More

A video interview with Julie Pickens co-founder of Boogie Wipes, saline wipes for children about going from simple idea to $8 million in sales in four years. Read More

Chad Hurley and Steve Chen, the brains behind YouTube, have acquired the social bookmarking site Delicious from Yahoo, a Yahoo spokeswoman confirmed.Delicious will become a part of Hurley and Chen’s new Internet company, AVOS, starting in July 2011. The company has been looking for someone to buy t Read More

Internet and social media marketing provides perfect opportunity to get the marketing exposure without spending lot of money. This post explains how small businesses can use emerging social media tools such as Foursquare, Gowalla and Yelp for effective, low-cost marketing. Read More

Why do you follow people on twitter? If it's purely to gain followers yourself then you're missing the point - read why. Read More