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Cloud hosting, also referred to as clustered hosting, is a web hosting platform that uses a network of servers that may not be necessarily located at one data centre. These servers can be located in different data centres that are scattered across the globe. Read More

There are many ways for a business to reach out to new clients. Traditional marketing campaigns, word of mouth, advertising, affiliate partnerships and Internet social media are all good ways to generate new business. However, for most websites which deal primarily with an Internet audience the mos Read More

Sometimes when undertaking a new project you want to dive in headfirst, learn as you go, and see what happens. And while there’s certainly a place for that in the world of online marketing, it would be wise to take some time to do your research before getting yourself in too deep. Read More

If you’re looking for a way to make money with your blog, there are certainly beyond just Google AdSense. Chitika is another means of monetizing your blog and works by allowing users to create blocks of advertising that show reviews of products as well as shopping links. Whenever visitors click on Read More

Building your brand equity online takes time, dedication and patience. However, that intangible asset that is brand equity can go a long way in building and maintaining an online reputation, building your trust factor with the search engines and consumer; help increase your online brand presence an Read More

I’m sure everyone can remember a time in their childhood when they did something foolish and explained their actions to their Mom/Dad/Grandparent/Babysitter/Teacher etc. by saying, “But, HE did it!” To which the response was often, “If HE jumped off of a bridge, would you follow?” When it comes to Read More

This year's American Express Global Customer Service Barometer finds that 70% of American consumers are willing to spend an average of 13% more at companies that provide "excellent customer service."
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Microsoft’s Bing is a relatively new competitor in the world of search engines. Google, on the other hand, is a name that is so identifiable that some people use it as a verb. You should take a look at the differences between the two search engines if you want to get your website to be marketed as Read More

So how can more SMBs embrace the advantages of online marketing? If online marketing is actually more effective than they think and small businesses lack the resources and the knowledge to use it more effectively, how can this change?

Read on to find some answers. Read More